What we eat is less about what we choose and more about what’s offered to us, says food and climate expert Sarah Lake. Unpacking how governments and companies have driven up meat consumption in the US through extensive marketing, she explains how we could employ these same forces to incentivize plant-based eating — for the sake of the planet, public health and global food security.

With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies boost their growth (and delight their customers) in the era of AI.

In this ode to improvisation, musician and comedian Reggie Watts beatboxes, raps, loops his own rhythms and reflects upon the everyday power of turning the mundane into magic. After all, he says, we’re all just making it up as we go along.

Looking to infuse more connection into your time with friends and family? Facilitator Priya Parker urges us to approach gathering with intention and creativity. Diving into the evolving significance of coming together both in-person and virtually, she demystifies the role of a host, outlines mistakes we should avoid and shares the potential of thoughtfully designed get-togethers to bring lasting change to communities, workplaces and personal relationships. (This conversation was hosted by TED’s Cloe Shasha Brooks. Visit ted.com/membership to support TED today and join more exclusive events like this one.)

What if your $1 donation could result in a $100 contribution to a cause you believe in? That’s the promise of quadratic funding: a new kind of crowdfunding model that uses math to distribute funds based on the number of contributors, rather than the amount given. Gitcoin founder Kevin Owocki dives into the principles and pitfalls of this approach to philanthropy, where “many small donors are more powerful than one large donor.”